Candidates are requested to explain from their point
of view “Why is the cool hunting technique useful for
design thinkers” preparing a business report based on
their findings. The report should include case studies
identified during their analysis (e.g. products, brands,
methodologies etc..), supported by schemes and
exemplifying illustrations and photos which sustain the
specific thesis/standpoint.
TARGET
The competition addresses both professionals such as: designers, fashion
and product managers and students with a relevant educational background
and with a strong interest in the fields of marketing and communication.
PRIZES
One scholarship for non-EU citizens, covering 50% of the total tuition fee
of the Short Course Spring Session in COOL HUNTING at Domus Academy.
One scholarship for EU citizens, covering 50% of the total tuition fee of the
Short Course Spring Session in COOL HUNTING at Domus Academy.
JURY
The winning projects will be selected by Lucia Chrometzka (Future Concept
Lab), Paolo Ferrarini (Future Concept Lab), Andrea Tosi (Domus Academy)
Marianne Mazzanti (Domus Academy).
MATERIALS REQUIRED
The project will need to be in word format (1 sheet at most) or in a 3-slide
PowerPoint presentation (including pictures). Any further attached material
(analysis of the brand and benchmark cases) will be considered a plus to the
project and will be evaluated by the jury.
DEADLINE
The works must be received at Domus Academy by and not later than
25th March 2009.
DELIVERY
Works in digital format have to be sent via e-mail to the following
e-mail address: infoshortcourses@domusacademy.it
Paper works have to be be sent to the following address:
Domus Academy / “DESIGN THINKING COMPETITION”
Via Watt 37 - 20143 Milan
To the attention of the Short Courses Department.
COMPETITION RULES
Every moral or paternity right as to the project remains property of the
author. The projects sent to Domus Academy will not be returned. All
the material must be the result of an unpublished work developed
by the candidate, not to be used by the candidate in other or previous
occasions. A curriculum vitae and a statement of purpose of the
candidate must be attached to the project. Candidates will be informed
on the results of the competition via e-mail by the 30th of March
2009. These conditions are intended only for the Academic Year 2009
(15 – 30 April 2009).
Eleonora Piacentini
Short Courses Department
infoshortcourses@domusacademy.it
tel. +39 02 42414052.